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Blogs are informal articles written to show thought leadership and expertise on a specific topic. They are an excellent way to generate new content for a website and serve as a catalyst for email marketing and social media promotion to drive search traffic to your site.
So Just How Important Are Blogs For Your Website
Helps Get Your Website Found
Creating blogs' ultimate goal is to drive your website to as much traffic as possible. When you write a blog post, you add another indexed page to your website, which means you have another opportunity to appear in search engines and drive traffic to your website. Creating content regularly informs search engines like Google that your website is active and should be checked frequently to see what new content has surfaced.
Don't stop after you've posted a blog on your website! Make sure to share your blog on social media to promote it. This expands your social media reach, increases the visibility of your content, and drives new website visitors to your blog via your social media accounts. It also makes it easier to share content on social media for anyone who finds it interesting.
Use That Traffic To Convert Visitors To Leads
When you attract new visitors to your website this creates a new opportunity to generate leads. This is where your Call-To-Action buttons come in handy. Call to action is a way of directing your website visitors through your website, keeping them engaged on your site, and guiding them through their journey from awareness to purchase.
Blogs Are Long Term
Once a blog is indexed in search engines, it remains there indefinitely, which means your blog can continue to gain traffic and generate leads for weeks, months, and even years. Don't expect instant leads or hundreds of views; give your blog time to generate interest. Timeless blog topics will consistently generate more views month after month, so make sure to write about topics that you know your target audience will be interested in.
Why You Should Blog On Your Website
Blogs Create Content
Starting a blog is an extremely good way to generate content. You can add new pages to your website regularly by incorporating a blog. Each new blog article is a completely new indexable page for the search engine to discover and rank. The current thinking is that the longer your blog, the better, and we recommend an absolute minimum of 300 to 400 words and ideally over 1,000 words. Longer blogs generate more new words for search engines to index and also help search engines understand what the page is about.
Your blog article must be focused on a single topic so that you rank well in that specific area rather than poorly for a variety of topics or keywords. When writing a longer blog, make sure it is well-structured, easy to read, and sectioned.
Blogs Allow You To Update Your Content Regularly
A serviced apartment or vacation rental website can be fairly static because the information about your blogging website services does not typically change significantly over time. This makes it difficult for blogging website services and lodging providers to add new content.
Google and other search engines value newness, so new content ranks highly. Writing a blog allows you to regularly add new content to your site, which will keep the search engines happy and help your website rankings.
Blogs Allow You To Develop A Personality For Your Website
Beginning a blog is an excellent way to give your website personality. For example, if you provide chic service in a hip city center, mention it on your blog. Write about your neighborhood's trendy bars, restaurants, and street art, which are all right outside your door. Include stunning images that reflect your website and its position.
Blogs Give You A Voice To Inform Your Customers And Peers
You gain the opportunity to inform your customers and peers as you build your blog with more and more articles about your neighborhood and the great things to do in your area. You also become an invaluable source of local knowledge. Tell everyone more about your website, and the area in which it operates. All of these things will make your brand more appealing, and customers will be able to envision how they can spend their free time when visiting.
Blogs Encourage Third-Party Links
You can build relationships with other business owners by blogging about your neighboring businesses. Get to know them and keep them up to date on your website's progress by sharing relevant blogs with them. In your blog pages, frequently reference the content of others in your community, and interact on other people's blogs. Who knows, they might offer a special deal to your customers, write a reciprocal blog, or set up a reciprocal link from their website, all of which are beneficial to your website.
Conclusion:
Blogs are undoubtedly an effective way to build your website's organic search traffic, and it doesn't really matter whether your site is small or big. It would seem that one of the best ways to get more traffic is by getting a blog!
Are you looking for a cost-effective way to boost your company's online presence?
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